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I'm Alex, a multi-disciplinary designer and strategist.

15 years of experience leading research-driven design at Intuit, ANZ, and Isobar. I’m passionate about exploring the intersections of design, urban planning, and sustainability.

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How I can help you

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Unpick complex problem spaces and communicate ideas with clarity

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Build momentum with thoughtful and engaging workshop design and facilitation 

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Understand and frame problems clearly through research and co-design

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Build strategy, develop concepts and make them stick

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Create prototypes to bring ideas to life, test them and discover the path forwards

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Build partnerships and find solutions together 

Selected projects

Preparing QuickBooks for an AI-powered future

To create a more engaging QuickBooks experience, I developed AI-driven design principles that streamlined onboarding, reduced user drop-off, and tailored support to meet users' unique needs.

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Empowering small business owners to manage finances on the go

I led the design of a new digital business banking experience for ANZ, creating tools that empower small business owners to manage cash flow, streamline admin tasks, and enhance financial wellbeing.

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Designing a stress-free digital borrowing experience for small businesses

I led the UX design of ANZ’s digital small business lending solution, creating an integrated, real-time application that cut down processing time and improved the customer experience.

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Creating a seamless communications hub for 50,000 ANZ employees

I led the redesign of ANZ’s intranet, implementing a streamlined, content-focused architecture that enhanced discoverability and reduced content management overhead.

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